Press Release

ISG Smartalks™ Webinar to Address Provider Differentiation

July 12 event will offer insights to technology and service providers on how to set themselves apart in a competitive market for IT and business services

Company Release - 7/9/2018 9:00 AM ET

STAMFORD, Conn., July 9, 2018 /PRNewswire/ -- Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, will host its next ISG Smartalks™ webinar, "Your Key to Success: Differentiate," on Thursday, July 12, at 10 a.m., U.S. Eastern time.

The live webinar, geared to the technology and service provider community, will offer insights on how providers can set themselves apart in the highly competitive market for IT and business services. The hour-long session will be hosted by Phil Hugus, partner, ISG Research, and include commentary from panelists Jenn Stein, partner, ISG Life Sciences, and Randy Vetter, executive director, ISG Provider Services.

"In a crowded field, technology and service providers need to separate themselves from the pack and establish competitive advantage," Hugus said. "During this webinar, participants will learn how to define and communicate their value proposition and key differentiators, understand their competition, and use that edge to get invited to more deals and improve their win rate."

This coaching- and insight-driven session will address:

  • Buyer-seller market trends that affect current sales opportunities
  • The importance of differentiating in an ultra-competitive market
  • The three key power position attributes required for every compelling differentiator
  • How to develop meaningful differentiation that resonates most with a prospect
  • How to establish what true differentiation is for a specific buyer

ISG also will reveal the findings of a recent provider survey detailing respondent perceptions of their current marketing effectiveness in relation to their peers.

Providers may register in advance by visiting this website.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including 75 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; technology strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit

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SOURCE Information Services Group, Inc.